FAIR RATE STRUCTURE

 

FOR

 

DAVP ADVERTISEMENTS

 

 

 

 

Text Box: QUESTIONNAIRE  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


GOVERNMENT OF INDIA

Ministry of Finance

Department of Expenditure

Office of Chief Adviser Cost

 

 

 

 

 

 

FAIR RATE STRUCTURE

FOR

DAVP ADVERTISEMENTS

 

 

Preamble

 

        Ministry of Information & Broadcasting (MIB) have constituted a Committee under the Chairmanship of Additional Secretary & Financial Adviser to carry out a comprehensive review of the existing ‘Rate Structure for DAVP Advertisements’ and to suggest a new Rate Structure formula.

  The terms of reference of the new Restructure Committee are as follows:-

 

(a)              To carry out a comprehensive review of existing rate structure for DAVP advertisements and to suggest a new rate structure formula.

(b)              Whether combined rates to multi edition newspapers are feasible in place of separate rate for each edition.

(c)              Whether it is feasible to replace cost and circulation based DAVP rates by commercial card rates. The comparative advantages and disadvantages.

(d)              The new Committee in the discharge of its functions may analyse and study all the factors affecting advertisement rates in-depth and recommend suitable rates for all the varieties and types of advertisements/papers.

(e)              The new Committee may also interact with State Governments and other concerned organizations and its deliberations will cover all related factors, which may have bearing on the advertisement rates.

 

Keeping in view the terms of reference and objectives of the study, this Questionnaire sets out various Proformae in which the requisite data and information is needed so that a meaningful analysis could be carried out and conclusions based on the factual information are derived. All the concerned units and repositories of relevant data are requested to fill the Proformae in the Questionnaire and send by Speed Post at the following address with a copy to DAVP:

 

Office of Chief Adviser Cost,

Ministry of Finance,

2nd Floor, ‘C’ Wing,

Lok Nayak Bhawan,

Khan Market,

New Delhi-110 511. 

Telephone No. 011- 24618906

Fax No. 011- 24698179

E-Mail : pk.aggarwal@nb.nic.in

 

 

 

FAIR RATE STRUCTURE FOR

DAVP ADVERTISEMENTS

 

Questionnaire Index

 

S.No.

Details

Statement No.

Page No.

1.

Preamble

 

1

2.

Guidelines for filling up the Questionnaire

 

2

3.

General Information

Statement-A

3-4

4.

Questionnaire

 

5

5.

Technical Details of Newspapers/Periodicals

Statement-B

6-8

6.

Income/Expenditure details of the Organisation

Statement-C

9-10

7.

Income/Expenditure details of the Newspaper/Periodical

Statement-D

11-12

8.

 

Quantity & Value Reconciliation of Newsprint, Paper, Ink and Consumables Consumed in Printing of Newspapers/Periodicals

 

Proforma-E

13

9.

Details of ‘Imported’ Newsprint, Paper, Ink and Consumables

Proforma-F

14

10.

Details of ‘Indigenous’ Newsprint, Paper, Ink and Consumables

Proforma-G

15

 

GUIDELINES FOR FILLING UP THE QUESTIONNAIRE

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Text Box:   1.                 Information/data asked for may be given separately for each Newspaper/Publication published under the same management.   2.                 All forms of the Questionnaire must be filled up and duly signed by the Authorised Signatory.   3.                 All financial figures furnished in the Questionnaire must be duly reconciled with the audited Profit & Loss Account and certified by a practicing Cost Accountant.   4.                 A copy of the reply to this Questionnaire may also be given in soft form, i.e., on a Compact Disk.   5.                 Wherever financial information has been sought, the same should be provided in ‘Rupees in Lakhs’ and rounded off to two decimal places.   6.                 A copy each of the Annual Reports containing Audited Balance Sheet and Profit & Loss Account alongwith the supporting schedules for the years 2006-07 and 2007-08 must be enclosed with the reply to the Questionnaire.  Please          

 

 

 

 

 

 

 Statement - A

 

 

GENERAL INFORMATION

 

 

 

 

 

 

 

 

 

A.

Newspapers/Periodicals

 

 

 

 

 

 

 

 

 

 

 

 

1.

Details of all Newspapers/ Periodicals Published:

Name of the News-paper/

Periodical

RNI No.

Periodicity

Language

Place and Address of the Publication

 

 

(1)

(2)

(3)

(4)

(5)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2.

If multi edition,

(a) Places from which the same issue is replicated and published as it is

 

 

 

 

 

 

 

 

 

 

 

 

 

(b) Places from which such multi editions are published with separate pages for local news

 

 

 

 

 

 

 

 

 

 

 

 

 

B.

 

Ownership Structure

 

 

 

 

 

 

 

 

 

 

 

 

1.

Name of the Owner:

 

 

 

 

 

 

 

 

 

 

 

 

2.

Nature of constitution of the Owner:

Public/Private Ltd. Company/Partnership/Sole Proprietorship

 

 

 

 

 

 

 

3.

Name of the Chief Executive:

 

 

 

 

 

 

 

 

 

 

 

 

4.

Address of the Administrative Office:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

PIN:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

GENERAL INFORMATION

(Continued)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

5.

Address from where Printed:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

PIN:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

6.

Telephone No.:

 

 

 

 

 

 

 

 

 

 

 

 

7.

Fax No.:

 

 

 

 

 

 

 

 

 

 

 

 

8.

E-Mail Address:

 

 

 

 

 

 

 

 

 

 

 

 

9.

Details of other activities under the same organization (Please give on a separate sheet)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

  

 

 

QUESTIONNAIRE

 

 

 

1.       Please state your views alongwith reasons if you are publishing multi edition Newspaper/Periodical, whether you would like to continue with the present system of edition-wise advertisement rates offered by the Government or whether Government should revert to the system of allowing combined rates with appropriate discounts for multi-editions that was in vogue prior to 1995.

 

2.       Please state your views alongwith reasons for reverting to consolidated rate for any one edition with same RNI No. irrespective of the location of the printing.

 

3.       Please state whether separate Sunday Issue/Edition with separate RNI No. (different from RNI No. for Weekdays Issue/Edition) is published and if so, please state with reasons, whether you would like to have separate rate for Weekdays and Sunday Issue/Edition or a single rate for all the Issues/Editions.

 

4.       Please state whether you would accept Public Sector Undertakings’ Advertisements routed through DAVP either at DAVP rates or at a different rate.

 

5.       Please state whether you have any electronic edition hosted over the internet and if so whether it carries any display advertisements.  Details of the advertisement rates charges by you may please be furnished.

 

6.       Please indicate the name of the Authority for certifying the circulation numbers.

(RNI/ABC/Cost/Chartered Accountant)

 

7.       Please enclose a brief note on the Printing Process/Tecnology adopted by your unit.

 

8.       Please enclose a copy each of all the editions of your multi edition newspaper published on the same day.

 

9.       Any other views/information, which you may consider relevant for fixation of fair DAVP rate structure by the Committee.

 

 

 

Statement - B

 

TECHNICAL DETAILS OF NEWSPAPERS/PERIODICALS

 

(Statement to be given for separately for each edition of Newsprint/Periodical)

 

Name of the Newspaper/Periodical:RNI No.

 

S.No.

Details

2006-07

2007-08

2008-09

 

 

 

 

 

1.

Standard size of the Newspaper/ Periodical:

(a)   Length in cms.

(b)   Width in cms.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2.

Average weight of the newsprint/ paper per sq. mtr. Of publication:

(a)  Standard Newsprint

(b)  Glazed Newsprint

(c)  Other (if any)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

3.

Average number of copies printed per day for each edition/place of publication

 

 

 

 

 

 

 

 

 

 

 

 

 

4.

Average number of pages per issue

(a)   Main Newspaper

(b)   Supplement

(c)   Sunday issue

 

 

 

 

 

 

 

 

 

 

 

 

 

5.

Average percentage of area printed to total available area

 

 

 

 

 

 

 

 

 

 

 

 

 

6.

Average percentage of advertisement space to the total printed area

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

S.No.

Details

2006-07

2007-08

2008-09

 

 

 

 

 

 

 

 

 

 

7.

Retail Price as on 31st March

(a)   Normal Issue

(b)   Issue with Supplements

(c)   Sunday issue

 

 

 

 

 

 

 

 

 

 

 

 

 

8.

Commission given to Distributors/ Agencies/Wholesalers, etc. for distributing the newspapers/ periodicals

(Please indicate the range in % terms)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

9.

Adverisement rates per sq. cm/col. Cm as on 31st March

 

 

 

 

 

 

 

 

 

Card Rates

 

 

 

 

 

 

 

 

 

(a) Classified Advertisements

 

 

 

 

(b) Display Advertisements

     (i)   Front Page

     (ii)  Back Page

    (iii)  Inside Page

(c) Other advertisements

     (Please enclose a note detailing the basis of determination of the Card Rate)

(d) Surcharge for Multi Colour advertisement

     (i)  On Glazed Paper

     (ii) On Standard Newsprint Paper

      (Please indicate the above rates for all editions in case of multi-editions)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

S.No.

Details

2006-07

2007-08

2008-09

 

 

 

 

 

 

 

 

 

 

 

DAVP Rates

 

 

 

 

 

 

 

 

 

(a) Classified Advertisements

 

 

 

 

(b) Display Advertisements

     (i)   Front Page

     (ii)  Back Page

    (iii)  Inside Page

(c) Other advertisements

     (Please indicate the above rates for all editions in case of multi-editions)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

10.

Rate of commission given to Advertising Agencies

(Please indicate the range in % terms)

 

 

 

 

 

 

 

 

 

 

 

 

 

11.

Discount given to major customers on Card Rate (Black & White and Colour)

(Please indicate the range in % terms)

 

 

 

 

 

 

 

 

 

 

 

 

 

12.

Average Circulation per day as Certified by the Certifying Authority

(a)     Weekdays

(b)     Sunday

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Statement - C

INCOME/EXPENDITURE DETAILS OF THE ORGANISATION

(Statement to be given separately for each year, i.e. 2006-07, 2007-08 and 2008-09 Prov.)

(Rupees in lakhs)

S.No.

Details

Total as per P & L Accounts

Newspaper-1

News-paper-2 and so on

Periodical-1

Periodical-2 and so on

Other Activities

A.

INCOME

 

 

 

 

 

 

 

 

 

 

 

 

 

 

1.

Advertisement Income

 

 

 

 

 

 

2.

Sale of Newspaper/Periodical

 

 

 

 

 

 

3.

Sale of Newsprint Waste

 

 

 

 

 

 

4.

Income from Other Activities/Investments

 

 

 

 

 

 

5.

Miscellaneous Income (Pl. specify)

 

 

 

 

 

 

6.

Total Income (Should tally with P & L Account)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

B.

EXPENDITURE

 

 

 

 

 

 

 

 

 

 

 

 

 

 

1.

Newsprint/Paper Cost

 

 

 

 

 

 

2.

Process Materials/Stores Cost

 

 

 

 

 

 

3.

Employees Cost including Bonus

 

 

 

 

 

 

4.

Newsgathering Expenses

 

 

 

 

 

 

5.

Commission

(a)   On sale of Newspaper/Periodicals

(b)   On Advertisements

 

 

 

 

 

 

6.

General & Administration Expenses

 

 

 

 

 

 

7.

Provisions/Write Off

 

 

 

 

 

 

8.

Depreciation

 

 

 

 

 

 

9.

Total Expenditure (Should tally with P & L Account)

 

 

 

 

 

 

S.No.

Details

Total as per P & L Accounts

Newspaper-1

Newspaper-2 and so on

Periodical-1

Periodical-2 and so on

Other Activities

C.

Profit/(Loss) before Interest & Income Tax (A – B)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

D.

Interest Paid

 

 

 

 

 

 

 

 

 

 

 

 

 

 

E.

Income-Tax (if any)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

F.

Net Profit/(Loss)  (C – D – E)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

G.

OTHER INFORMATION

 

 

 

 

 

 

1.

Details of Newspaper/Paper used as per P & L Account

(a)     Imported

(i) Quality in terms of GSM

(ii) Quantity (MT)

(iii) Average Rate (Rs./MT)

(b)     Indigenous

(i) Quality in terms of GSM

(ii) Quantity (MT)

(iii) Average Rate (Rs./MT)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2.

Details of Ink used as per P & L Account

(a)      Imported

(i) Quality in terms of GSM

(ii) Quantity (MT)

(iii) Average Rate (Rs./MT)

(b)     Indigenous

(i) Quality in terms of GSM

(ii) Quantity (MT)

(iii) Average Rate (Rs./MT)

 

 

 

 

 

 

 

 

      Statement - D

 

INCOME/EXPENDITURE DETAILS OF NEWSPAPER/PERIODICAL

(Newspaper/Periodical-wise)

 

(To be filled up only when books of accounts are maintained separately for each Newspaper/Periodical)

 

Name of the Newspaper/Periodical:

 

(Rupees in Lakhs)

S.No.

Details

2006-07

2007-08

2008-09

 

 

 

 

 

A.

INCOME

 

 

 

 

 

 

 

 

1.

Advertisement Income

 

 

 

2.

Sale of Newspaper/Periodical

 

 

 

3.

Sale of Newsprint Waste

 

 

 

4.

Income from Other Activities/ Investments

 

 

 

5.

Miscellaneous Income (Pl. specify)

 

 

 

6.

Total Income (Should tally with P & L Account)

 

 

 

 

 

 

 

 

 

 

 

 

 

B.

EXPENDITURE

 

 

 

 

 

 

 

 

1.

Newsprint/Paper Cost

 

 

 

2.

Process Materials/Stores Cost

 

 

 

3.

Employees Cost including Bonus

 

 

 

4.

Newsgathering Expenses

 

 

 

5.

Commission

(c)   On sale of Newspaper/Periodicals

(d)   On Advertisements

 

 

 

6.

General & Administration Expenses

 

 

 

7.

Provisions/Write Off

 

 

 

8.

Depreciation

 

 

 

9.

Total Expenditure (Should tally with P & L Account)

 

 

 

 

 

 

 

 

C.

Profit/(Loss) before Interest & Income Tax (A – B)

 

 

 

 

 

 

 

 

 

 

 

 

 

D.

Interest Paid

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

S.No.

Details

2005-06

2006-07

2007-08

 

 

 

 

 

 

 

 

 

 

E.

Income-Tax (if any)

 

 

 

 

 

 

 

 

F.

Net Profit/(Loss)  (C – D – E)

 

 

 

 

 

 

 

 

G.

OTHER INFORMATION (as per P & L Account)

 

 

 

1.

(A)  Details of Newspaper/Paper used

 

(a)  Imported

(i) Quality in terms of GSM

(ii) Quantity (MT)

(iii) Total Value (Rs. Lacs.)

(iv) Average Rate (Rs./MT)

(b)  Indigenous

(i) Quality in terms of GSM

(ii) Quantity (MT)

(iii) Average Rate (Rs./MT)

 

 

 

 

 

 

 

 

 

 

(B) Other major inputs like Ink, Plates, etc.

 

(a)  Imported

(i) Quantity (MT)

(ii) Average Rate (Rs./MT)

(b)  Indigenous

(i) Quality in terms of GSM

(ii) Quantity (MT)

(iii) Average Rate (Rs./MT)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Proforma-E

 

Details of Newsprint & Other Paper Consumed in Printing of Newspapers/Periodicals

 

 

A.  Quantity & Value Reconciliation:

 

 

S.No.

Particulars

Imported Newsprint and Paper

Indigenous Newsprint and Paper

2007-08

2008-09

2007-08

2008-09

Qty.(MT)

Value      (Rs. Lacs.)

Qty.(MT)

Value      (Rs. Lacs.)

Qty.(MT)

Value      (Rs. Lacs.)

Qty.(MT)

Value      (Rs. Lacs.)

1

Opening Stock

 

 

 

 

 

 

 

 

2

Purchases

 

 

 

 

 

 

 

 

3

Total (1+2)

 

 

 

 

 

 

 

 

4

Issues

 

 

 

 

 

 

 

 

5

Shortages/write off

 

 

 

 

 

 

 

 

6

Total (4+5)

 

 

 

 

 

 

 

 

7

Closing stock (3-6)

 

 

 

 

 

 

 

 

 

Note: Please cross-tally the figures with Stores records and P & L Account.

 

 

  

 

 

Proforma-F

 

 

B.  Details of Newsprint Imported during 2007-08 & 2008-09

 

S.No.

Supplier's Name & Country

Date

Qty. Procured (MT)

FOB Price per MT

Exchange Rate

Total Value       (Rs. Lacs.)

Insurance & Freight (Rs. Lacs.)

Custom Duty       (Rs. Lacs.)

Clearing charges     (Rs. Lacs.)

Inland Freight (Rs. Lacs.)

Total Landed Cost (Rs. Lacs.)

Duty Credit (Rs.Lacs.)

Total Net Cost (Rs.Lacs.)

Net

Cost

 per MT

 (Rs.)

   i.)  2007-08

 

 

 

 

 

 

 

 

 

 

 

 

 

1

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2

 

 

 

 

 

 

 

 

 

 

 

 

 

 

3

 

 

 

 

 

 

 

 

 

 

 

 

 

 

4

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Total (2007-08)

 

 

 

 

 

 

 

 

 

 

 

 

 

   ii) 2008-09

 

 

 

 

 

 

 

 

 

 

 

 

 

1

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2

 

 

 

 

 

 

 

 

 

 

 

 

 

 

3

 

 

 

 

 

 

 

 

 

 

 

 

 

 

4

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Total (2008-09)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Note:  Please enclose copies of a few invoices & bill of lading & other details

 

 

 

Proforma-G

 

 

 

C.  Details of Indigenous Newsprint Procured during 2007-08 & 2008-09

 

S.No.

Supplier's Name

Date

Qty. Procured (MT)

Rate per MT (Rs.)

Total Value (Rs. Lacs.)

Freight (Rs.Lacs.)

Any Other Charges/Costs (Rs.Lacs.)

Cenvat/  Vat Credits, if any (Rs.Lacs.)

Total Net Cost (Rs.Lacs.)

Net Cost per MT (Rs.)

   i.)  2007-08

 

 

 

 

 

 

 

 

 

1

 

 

 

 

 

 

 

 

 

 

2

 

 

 

 

 

 

 

 

 

 

3

 

 

 

 

 

 

 

 

 

 

4

 

 

 

 

 

 

 

 

 

 

 

Total (2007-08)

 

 

 

 

 

 

 

 

 

   ii) 2008-09

 

 

 

 

 

 

 

 

 

1

 

 

 

 

 

 

 

 

 

 

2

 

 

 

 

 

 

 

 

 

 

3

 

 

 

 

 

 

 

 

 

 

4

 

 

 

 

 

 

 

 

 

 

 

Total (2008-09)

 

 

 

 

 

 

 

 

 

 

Note: Please enclose copies of a few invoices & other costs, if any details